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Glass Façade Digital Printed in a Mall in Czech Republic
Moshe Tzur Architects
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Digital ceramic glass printing provided the solution for creating a versatile and interesting façade that produces a different experience to the pedestrians. Moshe Tzur Architects said, " Digitally printed glass offers visual richness, depth and maintains an up to date and modern visual appearance that lasts for years." The design inspiration came from a typical Czech forests, the concept was to create pedestrian sense of reflection, andto produce a familiar feeling of walking beside a grove of trees. The experience is heightened when the real trees are growing along the building are reflected in the glass, changing the look of the façade at different times of the day and throughout the year. The use of "grey scale" creates a certain abstractness of the object, and thereby serves the values of timelessness and cleanliness.